The most powerful branding is not achieved by ad campaigns; it’s personal. We’ve known this for some time in customer marketing. Now we need to learn the lessons for talent. Here’s what happens in an economic downturn: Thousands more talented people apply to your company for a job. Some invest hours – even days – [...]

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The gulf between banks and their critics seems wider than ever. Whichever side you’re on, it’s clear that talent is leaking from bank to bank and away from the banking industry altogether. LinkedIn has even found a way to track the talent flows. I recently took part in a Caux event in which city lawyer [...]

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Tomorrow’s best companies will be built on the ‘triple context’ of economic success, strengthening society and respecting the environment, according to this new report produced with Tomorrows Company and other partners. The report calls for a new mindset in the way companies create value through people: Recognising talent in everyone rather than pouring disproportionate resources [...]

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It’s widely recognised that innovation is not achieved simply by spending money on R&D, but through a climate that fosters innovation in all areas of a business. But how can organisations foster that kind of climate? In a new Ci case study, London-based international consultancy ?WhatIf! describes how they achieve this by repeatedly emphasising six [...]

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Ci has conducted a review of 100 corporate career websites. Some use the web effectively, including web 2.0 tools. The US Army and PwC (UK) are amongst the very best. However, most sites are not making effective use of web 2.0, and a few well-known brands, such as Oracle, offer dire experiences for their potential [...]

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