Introducing Social Media tools

As part of the Ci “Digital Generation Initiative” this case study shows how BT has introduced social media tools at low cost, using a novel bottom-up approach to introducing new IT to enhance knowledge sharing and productivity.

The Ci “Digital Generation Initiative” comprises a review of corporate recruitment websites and use of web 2.0 tools, detailed case studies of best practices, focus groups and a global survey of students and workers. This was launched in early 2008 with young opinion leaders invited by AIESEC, the world’s largest student-run organisation.

The new research from this initiative will help technology firms and top employers track, understand and adapt their use of technology to the emerging communication and working styles of the Digital Generation.

If you are interested in finding out more about the Digital Generation Initiative then please use the ‘contact us’ link below.