As part of the Ci ‘Digital Generation Initiative’ this case study provides a great example of reverse mentoring, put to use in helping Unilever introduce new ways of working that cut the cost of travel and improve communication in virtual teams.
The Ci ‘Digital Generation Initiative’ comprises a review of corporate recruitment websites and use of web 2.0 tools, detailed case studies of best practices, focus groups and a global survey of students and workers. This was launched in early 2008 with young opinion leaders invited by AIESEC, the world’s largest student-run organisation.
The new research from this initiative will help technology firms and top employers track, understand and adapt their use of technology to the emerging communication and working styles of the Digital Generation.
If you are interested in finding out more about the Digital Generation Initiative then please contact us.
