• Leading the Future - stars 2009

    Research on three focused issues that hold opportunities and threats for organisations, and have the potential to take us by surprise.
  • Performance Games Case Study

    Improvements in performance can be achieved when competitions and other games are designed into the work-flow.
  • Reverse Mentoring Case Study

    How Unilever uses young IT coaches to help senior executives get the most out of new technologies.
  • Cross-Cultural Conversations

    Exploring how one-to-one conversations about development are affected by cultural differences, and how organisations are responding to these differences.
  • Creative Cost-Cutting

    How inspiring companies use shrinkage to prepare for growth
  • Creating an innovation culture

    How innovation consultancy ?What If! is sustaining its own culture of innovation.
  • Introducing Social Media tools

    How BT has introduced social media tools to enhance knowledge sharing and productivity.
  • Engagement through CSR

    How Booz Allen leverages CSR to motivate and develop young high-performers.
  • US Army Case Study

    How the US Army has pioneered the use of game technology to recruit the Digital Generation.
  • External Talent Pools

    Understanding the fast growth of ‘relationship-based sourcing’, through which companies keep in touch with networks and pools of ‘passive job-seekers’.
  • Redefining Retirement

    This report identifies what successful organisations are doing to address the challenges and opportunities presented by an aging workforce.
  • Virtual Teams

    What successful organisations do to secure high levels of engagement and performance from virtual teams.
  • Workforce Planning

    This report sets out to shape a new and practical approach to link strategic business plans with workforce plans, through "scenario-based dialogues".
  • Manifesto

    The “Manifesto for the New Agile Workplace” reveals ways companies can create an enterprising results-based culture.
  • The Conversation Gap

    The Conversation Gap summarises our 2004 Inspiring Performance research, that explored the conversations - both formal and informal – that people have about their work.
  • A Guide to Trust

    A Guide to Trust, produced in partnership with the Relationships Foundation explores the importance of trust in relationships in the worlds of work and business.
  • Inspiration at Work

    This 2001 study examined non-financial motivation for work, and shows the impact of effective career discussions.
  • ePeople

    ePeople documents the findings of the Career Innovation Group’s second global research study, conducted just after the dot-com crash, between May and November 2000.
  • Zero Retention

    A case study on how zero retention works well for an organisation staffed entirely by young knowledge workers.
  • Riding the Wave

    “Riding the Wave - The New Global Career Culture” documents the findings of the Career Innovation Group between June 1998 and April 1999.
 

US Army Case Study

As part of the Ci "Digital Generation Initiative" this case study describes and evaluates how the US Army has pioneered the use of online video games and simulations of the work environment as a way to attract, recruit and prepare people for jobs in the US Army.

The case study includes key conclusions and recommendations for other recruiters considering using gaming, and web 2.0 technologies to enhance their talent attraction and recruitment strategies.

The Ci "Digital Generation Initiative" comprises a review of corporate recruitment websites and use of web 2.0 tools, detailed case studies of best practices, focus groups and a global survey of students and workers. This was launched in early 2008 with young opinion leaders invited by AIESEC, the world’s largest student-run organisation.

The new research from this initiative will help technology firms and top employers track, understand and adapt their use of technology to the emerging communication and working styles of the Digital Generation.

If you are interested in finding out more about the Digital Generation Initiative then please use the 'contact us' link below.

   
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