It is right to be sceptical on ‘generational differences’. Often, they are life-stage differences found in any era.
But shifts in attitudes do exist, driven by the economic climate and by technology. This matters: in the US millenials may make up 75% of the workforce by 2025.
According to US research companies that want to attract (or sell to) millenials must now exhibit ‘kindness and empathy’ (up 391% over 5yrs), be friendly (148%) and socially responsible (63%).
They distrust other people – and big business – but still love Google and Apple.
For more on generations: read the Brookings article.