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Friendly, ethical, cautious millenials

It is right to be sceptical on ‘generational differences’. Often, they are life-stage differences found in any era.

But shifts in attitudes do exist, driven by the economic climate and by technology. This matters: in the US millenials may make up 75% of the workforce by 2025.

According to US research companies that want to attract (or sell to) millenials must now exhibit ‘kindness and empathy’ (up 391% over 5yrs), be friendly (148%) and socially responsible (63%).

They distrust other people – and big business – but still love Google and Apple.

For more on generations: read the Brookings article.

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