The Creative Cost-Cutting report resulted from Ci research in 2002 looking at how to build an “adaptive organisation”. We then conducted some research amongst high-flyers across a wide range of companies, uncovering ideas and willingness that reminded us there are many creative options. Some of the options discussed are now more commonplace as companies have further outsourced and streamlined over the past six years (especially in head-office functions). But others remain rare and relevant.
Sometimes however, job losses are unavoidable. The summary report reminds us of good practice in achieving this with minimum damage to morale and productivity of those who remain. It is worth noting that the nature of corporate communications has changed since 2002, so that messages are more often communicated in almost real-time across internal as well as external audiences.