Engagement through CSR

As part of the Ci “Digital Generation Initiative” this case study describes how corporate citizenship at Booz Allen is used to motivate and develop young high-performers.

The case study provides useful ideas for an “employee-centric” approach to corporate philanthropy and community engagement, which is particularly powerful in motivational terms.

The Ci “Digital Generation Initiative” comprises a review of corporate recruitment websites and use of web 2.0 tools, detailed case studies of best practices, focus groups and a global survey of students and workers. This was launched in early 2008 with young opinion leaders invited by AIESEC, the world’s largest student-run organisation.

The new research from this initiative will help technology firms and top employers track, understand and adapt their use of technology to the emerging communication and working styles of the Digital Generation.

If you are interested in finding out more about the Digital Generation Initiative then please use the ‘contact us’ link on the left.