US Army Case Study

As part of the Ci “Digital Generation Initiative” this case study describes and evaluates how the US Army has pioneered the use of online video games and simulations of the work environment as a way to attract, recruit and prepare people for jobs in the US Army.

The case study includes key conclusions and recommendations for other recruiters considering using gaming, and web 2.0 technologies to enhance their talent attraction and recruitment strategies.

The Ci Digital Generation Initiative comprises a review of corporate recruitment websites and use of web 2.0 tools, detailed case studies of best practices, focus groups and a global survey of students and workers. This was launched in early 2008 with young opinion leaders invited by AIESEC, the world’s largest student-run organisation.

The new research from this initiative will help technology firms and top employers track, understand and adapt their use of technology to the emerging communication and working styles of the Digital Generation.

If you are interested in finding out more about the Digital Generation Initiative then please use the ‘contact us’ link below.