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The Ad Space Race

It’s not just software companies that are starting to deliver projects through ‘crowdsourcing’. New video ad production company Tongal uses competitions and prizes to attract the skills of a global self-employed workforce.

Is this workforce a real ‘community’? Are their financial incentives fair? Can crowdsourcing be used for more complex, collaborative tasks? We can’t be sure. But without innovations & experiments like this, we’ll never find out, as this MLab story reports.

To read about Tongal: Download the article

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