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Big Brother – friend or foe?


Predictive analytics promises the use of data to forecast individual events or behaviours. By using the data, you can then intervene, triggering habits through the power of suggestion.

Are these methods an invasion of privacy, or a useful tool for enhancing customer or employee experience? Humanyze claim their smart badge has demonstrated at Bank of America that group lunchtimes decrease stress by 19% and increase call completion time by 23%. This has led to a change in the way the bank structures shifts. All data is collated, rather than individualised, and employees can opt out.

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